Homepage concepts · v1

Three directions for the creativeprocessdigital.com rebuild.

Same content. Same 209-URL SEO baseline. Three distinct design languages. Each is a working self-contained homepage using the real CPD brand system: blue #6296B3, Avenir-family typography, partner logos, the brand film, and the full content architecture.

3 concepts 209-page SEO baseline crawled 16 partner logos Brand film embedded
Concept A

Enterprise · Multiverse-style

Modular B2B apprenticeship platform layout. Flat colours, highlight-behind-words hero, accordion solution feature, dark stats row, patterned programme cards, customer-story video case, live blog feed from the current CPD blog.

Multiverse-matched Flat colours only Live blog feed CPD #6296B3
Open concept A
Concept C

Institute · DMI-style

Commercial education-provider layout. Sale/urgency banner top, circular hero badge, teal-number outcome stats, tabbed course carousel with prices + offer chips, industry-expert row, alumni companies wall, membership hub, university partners, for-business split.

DMI-matched Tabbed carousel Price cards CPD #6296B3
Open concept C

After the pick

Pick a direction and we move to the full custom WordPress theme build. Current Elementor codebase stays out. URL structure stays identical so SEO rankings hold.

01

Pick a direction

Megan chooses one concept. I cut the other two and lock the winning palette, type stack, and component language.

02

Custom WP theme

Ship a bespoke PHP + Tailwind theme replacing Elementor. Same URLs, same CMS. Blog and case studies still authored in wp-admin.

03

QC + launch

Re-crawl staging, diff against the 209-page baseline, flag any regressions. Deploy to SiteGround. Monitor rankings for 30 days post-launch.